Japan has taken a major leap in digital tourism with the launch of Live Japan, a cutting-edge travel information platform developed by 60 leading companies under the leadership of NTT Broadband Platform (NTTBP). Designed to “Share Japan’s Appeal with Global Travelers,” this initiative combines a multilingual website and a smart Wi-Fi auto-connect app, creating a seamless experience for international visitors.
Officially launched on [Thursday, Date], Live Japan serves as a comprehensive travel guide, offering detailed insights on:
✔ Sightseeing – Must-visit attractions, hidden gems, and seasonal events
✔ Dining – Restaurant recommendations, local specialties, and food culture
✔ Shopping – Best stores, souvenirs, and tax-free shopping tips
✔ Lodging – Hotels, ryokans, and unique accommodation options
Available in eight languages, the platform ensures accessibility for travelers from key markets, including:
A standout feature of Live Japan is its integration with Japan Wi-Fi auto-connect, NTTBP’s free Wi-Fi app that automatically links users to over 3 million hotspots nationwide. This eliminates the hassle of manual logins, providing instant internet access at:
🔹 Automatic Sign-On – No need to repeatedly enter passwords; connects instantly.
🔹 Open Roaming Support – Works across multiple Wi-Fi networks seamlessly.
🔹 16-Language Interface – User-friendly for non-Japanese speakers.
🔹 Free & Unlimited Access – No hidden fees or data restrictions.
Japan has been steadily rebuilding its tourism sector post-pandemic, with 2024 visitor numbers approaching pre-COVID levels. However, internet connectivity remains a pain point for many travelers. By combining real-time travel guidance (Live Japan) with hassle-free Wi-Fi (Japan Wi-Fi), this initiative:
Industry experts predict that seamless digital access will play a crucial role in extending tourist stays and increasing spending, particularly in rural areas where connectivity was previously limited.
The development of Live Japan represents an unprecedented collaboration between:
This public-private partnership ensures the platform’s accuracy, scalability, and sustainability, with continuous updates based on user feedback.
NTTBP has announced plans to:
📌 Add more languages (e.g., German, Indonesian)
📌 Expand Wi-Fi coverage to 5 million hotspots by 2026
📌 Introduce AI-powered personalized itineraries
📌 Partner with payment systems for cashless travel convenience
With Live Japan and Japan Wi-Fi auto-connect, the country is setting a global benchmark for digital tourism infrastructure. This initiative not only simplifies travel planning but also strengthens Japan’s position as a tech-forward destination.
For tourists, this means:
🌟 More discovery (off-the-beaten-path recommendations)
🌟 Less stress (auto Wi-Fi + multilingual support)
🌟 Deeper cultural experiences (curated local insights)
As international travel continues to rebound, Japan’s dual-platform solution could become a model for other destinations aiming to balance technology with human-centric hospitality.
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